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Foundations Overview

A brand foundation is the core set of values and principles that define its identity and create a clear and consistent message.

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Accessibility

As we continue to build and develop products for Singapore, we want to ensure that no one is left behind. Whether it means including video captions to help people with hearing difficulties, ensuring legibility of content through high-contrast text, or even presenting information in an understandable manner. Designing for accessibility means your digital products can be used and enjoyed by the majority.

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Colour

Colours are used to create a visual hierarchy and help guide users throughout the website and application.

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Content

Content design, sometimes also known as UX writing, is the art and science of creating meaningful, relevant, and user-centric content. It includes text, images, videos, and interactive elements, all of which are carefully curated to create a cohesive and compelling user experience through writing.

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Spacing

SGDS components follow an 8px spacing system. This allows us to create consistency across the user interface while decreasing design complexity.

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Typography

A consistent set of text sizes and styles are to be used across all touch points.

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